1. Marketing MOT and Plan: one-off
After an initial consultation to discover your aims and target segments, I will provide analysis of your industry and local competition, as well as a structured plan aimed at reaching customers through inbound marketing.
The plan will include pointers for online and traditional routes (social media and outdoor), as well as one-off digital content creation for social media and website use.
Examples of content include Facebook posts and pages; Instagram posts; tweets; blog posts; image; copy; video. Basic coaching for social media and time management included.
2. Marketing MOT and Plan: ongoing
As Plan 1., ongoing, to include regular content creation and posting. Continued in-depth market research, ongoing customer insights, social media and time management coaching. Social media metrics ongoing.
3. Content Extra
Additional content for special campaigns, Promo Events, Outdoor Ads, Content Calendars, Facebook Ads, Flyers, Posters and other print media, can be arranged as variable and bespoke add-on plans.
Case Studies
The Belfast Book Festival 2019
I worked as a volunteer at The Belfast Book Festival 2019 and as a postgraduate marketing student on placement. During this time I carried out an audience research project and discovered a number of important actionable insights which were incorporated into marketing and organisational planning and funding applications going forward.
FM Design 2020
I set up and manage the Facebook Page for Belfast based FM Design and am currently building their client communication and relationship management system.
Roberta McDonnell 
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